Monday, November 22, 2010

"Freak Week: Blowing Smoke"

:Original raster version: :Image:Food and Drug...Image via Wikipedia
Freak Week: Blowing Smoke; The FDA's supposedly tougher warning labels for cigarette packs are just a total drag

Original author: Tim Nudd
Original article link

I'm just going to give you straight opinion on this one. These proposed graphic cigarette "warning labels" are ridiculous with a capital 'R.'

That doesn't mean I'm an advocate for smoking--far from it, in fact. I freely admit that I was a former smoker, though only for about a year, and since I've quit, I'm adamant that others should do the same.

But, these proposed labels make me laugh more than they discourage me from smoking. The ads are almost comical. One depicts a woman blowing smoke into her baby's face. Clearly, that's not accepted, but, I mean, really? Who does that?

It's nonsensical and just downright dumb. Nearly one in five Americans today smokes, and that's not okay. Nearly 500,000 Americans die from Tobacco related deaths each year--also not okay.

I'm happy the FDA is attempting to do something to curb smoking in America. But, this isn't the right approach. These so-called "graphic" ads aren't going to deter a 17-year old from trying to be cool.

Graphic ads need to be just that. Show the real, genuine horrors that smoking cigarettes causes, not a lame, nearly unrealistic, picture.

Why not just put pictures of actual cancers cause on the cartons as the rest of the world does? 

- Preston McClellan 

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No. 19 Memphis Defeats LSU, 70-61

Memphis Tigers athletic logoImage via Wikipedia
No. 19 Memphis Defeats LSU, 70-61; Tigers Continue Win Streak, Move to 4-0 on SeasonBy: Preston McClellan



TUPELO, Miss. - Behind 20 points from Wesley Witherspoon, the Memphis Tigers (4-0)showed grit and tenacity on their way to a 70-61 victory over LSU (2-2) in front of a record 7,941 fans at BancorpSouth Arena in the Global Sports Challenge.


"It's a great win for us,"Memphis head coach Josh Pastner said. "We didn't play really well to be honest with you, but we got the 'W'."


Memphis found itself in a first-half hole for the first time this season as LSU took a 34-33 lead into the break behind 12 first-half points from Aaron Dotson. Witherspoon led the way for Memphis in the opening half, scoring 13 points in 17 minutes.


In a game that lasted nearly two-and-a-half hours and saw 54 total fouls, Memphis outlasted LSU, which saw Malcolm White, Storm Warren, and Garrett Green--all post players--foul out in the second half.


"It's frustrating for me," LSU head coach Trent Johnson said. "I have to do a better job of adjusting to how the game is being officiated."


Memphis came out of the locker room firing and used a 6-0 early second half run to regain the lead 39-34 at the 17:23 mark after a steal and coast-to-coast finish from Joe Jackson. LSU responded, however, as the Tigers narrowed the gap to 41-40 on a contested triple from Andre Stringer, who finished with a team-high 13 points.


Chris Crawford answered on the ensuing possession for Memphis, driving through the left side of the lane and using the backboard to go up and under for an and-one layup that keyed a 9-0 run. That run was capped by a NBA-range triple from Angel Garcia at the top of the key, and Memphis looked poised to put the game out of reach.


LSU again responded, however, with a 12-4 run of its own to climb within one at the 5:39 mark. An old fashioned three-point play by Jackson put Memphis ahead 55-52 before LSU answered with a trifecta from Ralston Turner and a layup by Stringer to take the lead 57-56.


After Tarik Black, who made the first start of his career, split a pair of free throws to notch the game at 57, Jackson found Crawford alone in the corner. Crawford, who had struggled finding his range throughout the game, calmly received the pass and swished home the three-ball to put Memphis back in front 60-57, this time for good. An emphatic dunk by Witherspoon on the next Tiger possession gave Memphis a 62-57 lead with less than three minutes to play.


Another triple from Crawford at the 1:02 mark extended the Tiger lead to eight and Jackson would make three-of-four free throws in the last minute to ice the game.


Black finished with nine points and nine rebounds to lead the Tiger big men. Jackson and Crawford joined Witherspoon in double figures with 12 points apiece. Will Barton, who battled foul trouble throughout the game after picking up his third foul with four minutes to go in the first half, finished with eight points and three steals in 23 minutes of action.


Dotson and Turner were the only other LSU players to join Stringer in double digits, netting 12 and 11 points, respectively. Green added eight, all in the first half before fouling out.


Memphis' defense again stepped up, holding LSU to just 18-of-52 (34.6 percent) shooting from the floor, including just 5-of-15 from beyond the arc. The Tigers also forced 13 turnovers which they converted into 15 points. Memphis held LSU to without a field goal in the final 4:48.


With the victory, Memphis extends its winning streak to four and improves to a perfect 4-0 on the season, matching the mark of 2008-09 campaign.


Memphis continues the 2010-11 campaign Tuesday, Nov. 23 when it returns to the friendly confines of FedExForum to take on the Skyhawks of UT-Martin.


Original article url: http://www.gotigersgo.com/sports/m-baskbl/recaps/112110aaa.html


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Sunday, November 14, 2010

"Jury's Out on Sarah Palin's Alaska"

"Jury's Out on Sarah Palin's Alaska"
Original article link
Original article author: Anthony Crupi, Mediaweek




In the world of television advertising, how big of a role does content of a particular show play in driving which brands choose to advertise during that show?

Clearly, sports companies are more likely to spend advertising dollars to show off their product during relevant events. The same is true for fashion and food.

But, with a show like "Sarah Palin's Alaska," which features perhaps the most polarizing figure in America, how many companies are willing to spend the dollars on advertising with this show?

If a company advertises on the show, will viewers associate Palin's politics with that company? Is that a risk or reward, depending on where those companies fall on certain issues, that's worth it?

TLC, the network the show airs on, has been seeing the answers to these questions. For the most part, companies don't care about the politics associated with the show--they just see the sheer numbers. Over four million people are expected to tune into the 9 p.m. primetime premiere. That means companies will be willing to pony up the dollars.

I think it will be extremely interesting to see what kind of advertising shows up during this show and how the viewers associate those companies and Sarah Palin, if at all.

- Preston McClellan
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Memphis Food: Arcade Restaurant

Friday marked the start of both the men's and women's hoops seasons at the University of Memphis as the teams played a back-to-back double header at FedExForum at 5 and 8 p.m., respectively.

For our office, the start of the season means it's time for some good 'ole Gus's Fried Chicken. So, as per usual, we took off from work early and headed downtown to savor some of the world famous chicken. Unfortunately, when we arrived at 1:30, the place was still absolutely packed.

Both of my bosses had to get back to the Forum in a timely manner, so we had to make a change of plans--something none of us were happy about. Yet, it turned out to be a great thing, as we went to the Arcade Restaurant, a Memphis relic that I had somehow never had the pleasure of trying. 

The Arcade is absolutely phenomenal. It's a very cool atmosphere, and is the oldest cafe in Memphis, dating back to 1919. Speros Zepatos founded the restaurant after emigrating from Greece and built the Arcade building in a traditional Greek style in the same location the cafe sits today.

The cafe was transformed into the hip and trendy restaurant that can still be seen today to attract visitors at one of the most popular Memphis intersection in the 1960's. According to reports, the intersection stayed so busy due to the train station and multitude of area shops that policeman had to direct traffic 24 hours a day. 

The Arcade became a pop culture icon, showing up in nearly every major feature film that was shot in the Bluff City. Scenes from Mystery Train, Great Balls of Fire, The Client, The Firm, 21 Grams, Elizabethtown, Walk the Line, and My Blueberry Nights, just to name a few, have all been filmed in the restaurant.

Business declined as the railroad fell as a popular form of travel and as people began the suburban craze, moving as far away from the city as possible. The downtown area started undergoing a revitalization in the 1980's that still continues today, but the Arcade has nonetheless been a constant throughout all the economic uncertainties the area has had to endure.

Today, the restaurant carries an eclectic menu with down home hearty breakfast food to good ole fashioned country fried stake. Featured on two different shows on the Travel Channel, the arcade also boast world famous sweet potato pancakes that will make you salivate.

So, take some time one weekend afternoon and explore the historic South Main district and top it all off with a delicious meal at the Arcade.



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Saturday, November 13, 2010

Memphis Falls to Marshall 28-13

MEMPHIS, TN - SEPTEMBER 26: Brian Anderson #12...Image by Getty Images via @daylife
Memphis Falls to Marshall 28-13; The Tigers sprinted out to a 10-0 lead, but 28 second half points by the Thundering Herd proved too much for the Tigers.

By: Preston McClellan
Original article link

HUNTINGTON, W. Va. - Memphis scored on its first drive of the game on a 43-yard pass from Ryan Williams to Jermaine McKenzie and took a 10-0 advantage into the half, but it wasn't enough as the Marshall Thundering Herd used four second half scores to pull away 28-13.

McKenzie finished with career highs in both catches (six) and yards (109) to go along with one touchdown, while Williams finished 14-of-32 for 201 yards and one touchdown.

After gaining 124 yards in the opening quarter, the Tigers managed just 117 yards for the remainder of the game. Marshall scored 28 second half points behind quarterback Brian Anderson, who finished with 251 yards on 20-of-28 passing, three touchdowns, and one interception.

A Dontari Poe sack on the first defensive series of the game forced a Marshall punt, giving Memphis a chance to draw first blood. The Tigers would do just that, marching 82 yards in six plays and 3:02 on a drive that was capped by Williams finding McKenzie down the right sideline to take a early 7-0 lead.

DeRon Furr intercepted an Anderson pass on the next Marshall possession and returned it to midfield.

The Tigers capitalized and extended their advantage to 10-0 with 10:26 left in the second quarter on a 25-yard field goal by Paulo Henriques that finished off an 11-play, 41-yard drive that spanned 3:25. Neither team could get anything going on offense for the rest of the half, and Memphis preserved its 10-0 margin going into the break.

It didn't take Marshall long to get on the board once the second half started. After a stalled Memphis drive, Tom Hornsey kicked a 28-yard punt, allowing Marshall to take over at its own 40-yard line. The Thundering Herd marched 60 yards in eight plays and 3:10 and scored on a 13-yard run by Troy Evans to cut the Tiger lead to 10-7 at the 9:05 mark.

A fumble by Williams on the ensuing possession gave the Herd the ball on the Tiger 24-yard line. Marshall capitalized as Anderson tossed the first of his three second-half touchdown passes to Courtney Edmonson to give the Thundering Herd its first lead of the game, 14-10.

Marshall extended its advantage to 21-10 less than 15 seconds into the fourth quarter. After an offside penalty on 4th-and-one gave Marshall a first down, Anderson found Brian Lee on the next play for a 32-yard score at the 14:43 mark.

After each team failed to get anything going on their next two drives, Memphis got the ball back with 11:19 to play and good field possession at the Marshall 44-yard line. The Tigers used five plays and 15 yards to set up a 45-yard field goal by Henriques to pull within 21-13 at the 8:41 mark.

Marshall effectively put the game out of reach on its next drive as Anderson threw the final of his three touchdown passes, this one for 62 yards to Troy Evans. Evans finished with three catches, 81 yards, and a touchdown receiving in addition to 28 yards and a score on the ground.

The Tigers were hindered once again by self inflicted wounds as they were whistled for 11 penalties which cost them 95 total yards.

Memphis did force two turnovers, however, as DeRon Furr registered a second quarter interception which led to Henriques' first field goal. Corey Jones also recorded a forced fumble when he sacked Anderson in the second quarter. Frank Trotter recovered for the Tigers.

Memphis plays its final road game of the season when it travels to Birmingham, Ala. next Saturday, Nov. 20 to take on UAB in the annual "Battle for the Bones" matchup. The game is slated for 3 p.m. (CT).
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Memphis Blows Past Centenary 104-40

Nov. 12,  2010

By: Preston McClellan

MEMPHIS - In a game that it dominated throughout, Memphis used scoring from 10 different players and a deluge of trifectas to down Centenary College 104-40 in front of 17,792 fans Friday night at FedExForum in the regular season opener.

The Tigers were led by freshman Antonio Barton, who scored 17 points on 5-of-6 shooting, including 3-of-3 from beyond the arc, to go along with five steals and four assists in 23 minutes of action.

"No one can say our effort isn't there every single possession," Memphis head coach Josh Pastner said. "Our guys just want to ball."

Fellow freshman Chris Crawford was also perfect from the field, finishing with 16 points on a perfect 6-of-6 from the field in just 13 minutes. Angel Garcia netted 14 points and five rebonds on 3-of-6 shooting and a perfect 6-of-6 from the charity stripe.

Sophomore Drew Barham finished with a career-highs in both points (13) and rebounds (nine) in 19 minutes. Charles Carmouche finished with five steals to complement 13 points.

The Tigers sprinted out to a 31-6 advantage with just over eight minutes remaining in the first half behind Garcia, who finished with 10 first half points. Memphis started its downpour of threes quickly, as Joe Jackson connected on a corner trey to give Memphis a 3-0 advantage. Carmouche and Antonio Barton followed suit, and Memphis found itself with an early 9-4 advantage.

Memphis would finish the game with 14 three-point baskets, shooting 14-of-27 (51.9 percent) from beyond the arc. The Tigers shot an impressive 55 percent (33-of-60) from the field and followed the Pastner philosophy of "the go to man is the open man" by assisting on 25 of 33 field goals.

The Tigers' defense was also in full force, holding the Gentleman of Centenary to a 26.1 shooting percentage for the contest, including just 2-of-15 from beyond the arc. Memphis also forced 28 turnovers, converting them into 37 points. The biggest difference in the game for Memphis was its bench, which scored 63 of the Tigers' 104 points, led by Crawford's 16 in the second half.

None of the Gents managed double figures, with a trio of players finishing with six points (Jeron Trotman, Aaron Harwell, and Logan Lowery.) Trotman led Centenary with five rebounds, while Harwell added three steals.

Next up for Memphis is an 11 p.m. tilt Monday against Miami at FedExForum. The game is the kick-off for ESPN's 24 Hours of Hoops marathon, and the game will be televised immediately following Monday Night Football.

"Miami is a good team. They're a top-four team in the ACC," Pastner said. "We need to have a sixth, seventh, eighth, ninth, and 10th man in the stands Monday."

Centenary will play at UT Martin, Monday, in its second game of the Global Sports Challenge.

- This story was written for and published by Preston McClellan for use by www.gotigersgo.com and can be found in its original form here

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Friday, November 12, 2010

2010 Memphis Golf Information Guide

This is the 2010 Memphis Golf Information guide that I designed with the assistance of Brandon Kolditz.


Editor: Preston McClellan
Graphic Designer: Brandon Kolditz

Diamond in the Rough

DIAMOND IN THE ROUGH

At a tournament in Houston nearly five years ago, University of Memphis women’s soccer head coach Brooks Monaghan was scouting players on one field when he decided to make a food run. As he passed by another field on his way to a hot dog stand, something caught his eye: a player that he knew relatively little about “did something special,” he recalls.

That player was senior midfielder Vendula Strnadova, a soccer diamond in the rough. Now in her senior season as one of Memphis’ most productive players, Strnadova has earned many national and conference honors in addition to being a model for excellence off the field.

"She has put together a great career in her three years and we expect the same this year. She is the complete package when you look for a soccer student-athlete," said Head Coach Brooks Monaghan.

A six-time Dean’s List honoree, Strnadova has been awarded the C-USA Commissioner’s Academic Medal all three seasons while also being named to the C-USA Commissioner’s Honor Roll in 2008-10. In 2009, Strnadova was honored as a Second Team NSCAA/Adidas Scholar All-American and Third Team CoSIDA/ESPN Academic All-American.

"We're here to do school first," said Strnadova. "It’s hard to balance the lifestyle of being a student-athlete, but our team uses the resources available and just gets it done."

As a leader of the three-time C-USA Champions, Strnadova leads by example with her extraordinary work ethic on and off the field. Shy and unassuming, Strnadova would rather let her game do the talking on the field and carry her through conference championships and nationally prominent matchups, earning nine game-winning goals.

"She has the mentality of a pro," said Monaghan. "She works her tail off. She's a quiet kid, but she leads by example day in and day out and she's been a big reason this program has reached the heights it has."

In the community, Strnadova has assisted the Habitat for Humanity in the greater Memphis area as well as at sites of past Conference USA Tournaments. While in Houston, Texas for the 2008 C-USA Tournament, Strnadova took time to volunteer at Texas Children’s Hospital.

On the field, Strnadova has produced record setting numbers and is in position to topple several school records by the end of her final season. The 2008 C-USA Offensive Player of the Year, Strnadova has posted 19 career goals and 10 career assists in 64 career starts to accompany the second-most shots in school history with 181.

She is a two-time NSCAA All-Central Region First Team selection (2008-09). In her three seasons donning the Blue and Gray, Strnadova has earned first team All-C-USA honors each season.  A three-time C-USA Champion, Strnadova was selected as Soccer Buzz Central Region first team in 2007 and 2008, Soccer Buzz Freshman All-America second team and was the Soccer Buzz Central Region Freshman of the Year in 2007.

As a member of the winningest class in program history with over 50 wins, Strnadova eyes a fourth-straight C-USA Championship ring and a trip to the NCAA Tournament for the fourth time.

The Las Cruces, N.M. native became Memphis’ first Lowe’s Senior CLASS Award nominee in the preseason. To be eligible for the award, a student-athlete must be classified as an NCAA Division I senior and have notable achievements in four areas of excellence - community, classroom, character and competition.

Strnadova and the Lady Tigers are Back 4 More in 2010 as they seek their fourth straight Conference USA Championship. The goals don't stop there, however.

"I really want to win more games than my freshman year when we won 17 games," said Strnadova. "Getting farther into the NCAA's is definitely a team goal, too."

- This story originally appeared in the Sept. 24 edition of the Memphis football Gameday program. 

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Gettin' Dirty with Darius Davis

By: Preston McClellan

When Darius Davis peers into the future, he can see himself wearing a suit and tie to work each day. He doesn’t think he would mind doing that.

For those who cross his path these days on the football field, the sooner Davis dons that suit, the better. That’s because he knows only one way to play the game and those who have felt his intensity understand his approach.

Darius Davis likes to get ‘wild’ on the field.

"I'm vocal out there, " Davis said. "At times you just have to get wild."

His on-the-field antics and breakneck pace of play have led Coach Larry Porter to start referring to him as the "energizer bunny."

That's a far cry from the nickname amongst his teammates and opponents.

"They call me Dirty D," Davis said.

Davis was dubbed with that handle after coming back from a devastating elbow injury prior to his freshman year at Whitehaven High School.

"Towards the end of my eighth grade year at Havenview (Middle School), I dislocated my elbow," Davis recalled.

Davis is reminded every day of the pain and recovery he went through by a massive scar on his elbow.

The injury sidelined Davis for most of his eighth grade season, but after surgery and rehab, Davis was ready to get "wild."

He entered fall football camp at Whitehaven High School and began competing against all the upperclassmen.

"I was out there being aggressive, physical, even reckless," Davis said. "I just didn't care--I was going all out."

From that point on, Davis has been known as "Dirty D," a moniker he uses as fuel for hitting people on the field.

"I get out on the field and I get into that style of play--that Dirty D style," Davis said.

Davis quickly backed up his nickname with his physicality and effectiveness on the gridiron. He was named the captain of the Whitehaven High squad his junior and senior seasons and was selected as the top defensive player at WHS.

Davis' style translated to the Division One level as well, and he has become a fixture in the Tiger secondary over the past four seasons.

Though naturally more comfortable playing cornerback, Davis has found himself at safety most of the past two seasons. Davis started the 2010 season opener against Mississippi State at cornerback, recording five total tackles and an assist on a tackle for a loss.

An injury the following week in practice sidelined Davis for three games, however, and when he came back, the team's needs had shifted.

"It's a bittersweet situation," Davis explained. "Your heart is one spot, but you have to make sacrifices to help the team. I've been doing it since I've been here."

In the past three plus seasons donning the blue and gray, Davis has seen action in 36 games, making 13 starts. Last season, Davis was fifth on the team in tackles (54) and tied for third in pass breakups (5).

Off the field, Davis is more reserved and relishes his down time with family and friends.

"If I'm not doing something with football, I'm just relaxing," Davis said. "Football and school take so much out of you that it's nice to have some time to relax."

Davis will graduate this year with a degree in Communications, and plans to pursue a career professionally. If that doesn't work out, Davis wants to put that degree to work.

"I could see myself in a nine-to-five business man style job," Davis said. "I wouldn't mind putting on a suit everyday and being behind the scenes."

-This article appeared in the Nov. 6 edition of the Memphis football gameday program.
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Sunday, November 7, 2010

"AutoZone Latest to Demand Ownership of Pitches"

Original article url: http://www.adweek.com/aw/content_display/news/agency/e3i472af4f084a4fdefb4e072d893760637
Original author: Andrew McMains

In today's world, business are seeking to own and control as many portions of their respective trades as possible. AutoZone may the first of many companies to extend that demand of control to creative aspects. 

Basically, they want to own ideas of the creative companies they contract out to do advertising and marketing campaigns--meaning those creative agencies could never use similar campaigns for other clients in the future. To me, that is a ridiculous concept and far over controlling. 

Creative agencies are just that. If a business like AutoZone is willing to contract work out to them and buy its pitch, then let the creative agency retain control.

- Preston McClellan
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Thursday, November 4, 2010

Playing with Picasa

Friday, October 29, 2010

"Univision Steps Up Brand Integration"

Author: Georg Szalai, THR

Brand integration is something that is becoming very common in the world of advertising and marketing. The latest example is Univison Communications, which is taking it to new heights with the Spanish prime-time novella Eva Luna that launches Monday.

The show will feature three General Motors vehicles and also weave Domino's Pizza and T-Mobile into the show. All three companies are paying real dollars to have their brands inserted cleverly into the storyline.

It's a concept that's quickly catching on--and not just with television. Video games, movies, and online video sites all now seemingly contain product placement.

If you're a company trying to reach a broad consumer base, what better opportunity would there be? It's essentially the same as paying to have your logo stamped on a basketball court or on the wall of a stadium--both are methods to get your company's name in as many people's minds as possible.

This latest form of brand integration by Univision is taking it to a new level, and I'm very interested to see what kinds of returns the companies receive from this marketing strategy.

- Preston McClellan 


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Friday, October 22, 2010

"Dangling Incentives on Facebook"

Original Article url:

http://www.adweek.com/aw/content_display/news/strategy/e3i1c1499752deb3a608788007617303c72


Author: Elaine Wong, Brandweek

Fan pages on Facebook are quickly becoming some of the easiest and best ways for companies to connect with potential customers and supporters.



Elaine Wong points that out in this article, citing ConAgra foods as one example. ConAgra, manufacturer of the Healthy Choice brand, created an online coupon incentive aimed at increasing traffic to its Facebook page.
 

The campaign was designed to do more than just attract new fans and followers, however.


It’s a unique way to engage the fans, and it’s an idea I think will catch on. ConAgra hopes that by putting the coupon on Facbook instead of its general site, it will start a better and more open dialogue between the company and its clientele.

 

So far, the plan seems to be a booming success. The Healthy Choice Facebook page has seen its number of fans triple in just over 24 hours.

 
Jack in the Box, a fast-food restaurant, is using Facebook incentives in another, inventive manner. The company is depositing a virtual nickel into a “jar” each time a new person “likes” its Facebook page.


At the conclusion of the sweepstakes, one person will collect the value of the pot in real dollars.


I love the new campaigns by Jack in the Box and ConAgra—it’s something new and inventive. It’s 2010, and it always pleases me to see companies embrace that fact.

These types of ad campaigns offer a great way for people to engage in dialogue about the company and its products, and even offer opinions on how to improve things. It will be interesting to see how many other marketers—particularly those in the food industry—roll with this.


- Preston McClellan


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Monday, October 18, 2010

Sports: The Only Game on TV

Original Article url:
http://www.adweek.com/aw/content_display/news/media/e3i11445c48b917e5f170a49115f3b214b3



Author: Anthony Crupi, Mediaweek


Sports: The Only Game on TV


Sports and Money.


Those two words go hand in hand—they always have, and they always will. It’s never been more apparent than it is today.


With the ever expanding cable network and more people able to watch games, the market and advertising world in sports is nearly getting out of hand. Conference are launching their own cable networks and making boatloads of money from it.


Take the Big Ten Network for example. It’s a cable television station that contracts with companies like Comcast, Dish Network, and Direct TV, to allow those providers to “sell” its channel to consumers. In return, the Big Ten Conference writes a check to each member school, with each university receving over $20 million last year alone.


With those kind of dollars rolling in through cable television, how does network TV keep up? That’s a key question Anthony Crupi brings up in this article. Right now, NBC is staying afloat with its Sunday Night Football broadcast. But, what happens when a cable station makes the NFL a sweeter offer?


It’s an interesting trend and something certainly worth keeping an eye on.




Big Ten NetworkImage via Wikipedia
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Friday, October 8, 2010

"Kmart Eyes Social Media Xmas"

Image representing Digg as depicted in CrunchBaseImage via CrunchBase
Original article author: Elaine Wong, Brandweek

With the holiday season fast approaching, companies are entering crunch time for deciding what type of public relations and advertising campaigns to use this year.

Like most other companies, Kmart has decided to utilize social media as one of its mediums for reaching customers. I find this interesting because of the social media aspect.

A year ago, only a small sect in the world even knew what sites like Twitter, Digg, LinkdIn, etc. were.

Now, they seemingly dominate the immediate news world. Companies have entire social media departments, and television shows along with newspapers and magazines all attempt to connect with views through social medium's like Twitter or Facebook.

I think it's going to be really interesting to see where Social Media goes in the coming years. Most sites seem to have a lifespan. Take MySpace for example.

Can Facebook, Twitter, Digg, etc. continue to evolve and be competitive? Or will they succumb to the next version of themselves?

-Preston McClellan



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