http://www.adweek.com/aw/content_display/news/strategy/e3i1c1499752deb3a608788007617303c72
Author: Elaine Wong, Brandweek
Elaine Wong points that out in this article, citing ConAgra foods as one example. ConAgra, manufacturer of the Healthy Choice brand, created an online coupon incentive aimed at increasing traffic to its Facebook page.
The campaign was designed to do more than just attract new fans and followers, however.
It’s a unique way to engage the fans, and it’s an idea I think will catch on. ConAgra hopes that by putting the coupon on Facbook instead of its general site, it will start a better and more open dialogue between the company and its clientele.
So far, the plan seems to be a booming success. The Healthy Choice Facebook page has seen its number of fans triple in just over 24 hours. At the conclusion of the sweepstakes, one person will collect the value of the pot in real dollars.
I love the new campaigns by Jack in the Box and ConAgra—it’s something new and inventive. It’s 2010, and it always pleases me to see companies embrace that fact.
These types of ad campaigns offer a great way for people to engage in dialogue about the company and its products, and even offer opinions on how to improve things. It will be interesting to see how many other marketers—particularly those in the food industry—roll with this.
- Preston McClellan
No comments:
Post a Comment