Image via WikipediaSonic Creative, Media Go Into Play; The client spent $185 mil. in measured media last year
Original author: David Gianatasio
Link to original article: http://www.adweek.com/aw/content_display/news/account-activity/e3i4d1f1410bfbda62624127a23d588b69a
With sales down 35 percent from the same quarter in 2009, the fast food mega giant is being forced to rethink its spending, particularly in advertising. Sonic has been know for its quirky, funny ads featuring two men arguing over food items.
That ad, along with all others over the past 17 years, were designed by the company Barkley. Well, now Sonic Corp. has placed its creative and media assignments into review.
Sonic went from a $700 million, mostly regional company into a $3.5 billion mega-conglomerate under Barkley's watch, so it will be interesting to see how things go from here. Like every company, Sonic has to evaluate its expenditures on advertising versus its returns.
If sales really are down the estimated 35 percent, it is very likely that the company will have to change its marketing strategy so that it can still profit.
-Preston McClellan
No comments:
Post a Comment