Image via CrunchBaseOriginal article author: Elaine Wong, Brandweek
With the holiday season fast approaching, companies are entering crunch time for deciding what type of public relations and advertising campaigns to use this year.
Like most other companies, Kmart has decided to utilize social media as one of its mediums for reaching customers. I find this interesting because of the social media aspect.
A year ago, only a small sect in the world even knew what sites like Twitter, Digg, LinkdIn, etc. were.
Now, they seemingly dominate the immediate news world. Companies have entire social media departments, and television shows along with newspapers and magazines all attempt to connect with views through social medium's like Twitter or Facebook.
I think it's going to be really interesting to see where Social Media goes in the coming years. Most sites seem to have a lifespan. Take MySpace for example.
Can Facebook, Twitter, Digg, etc. continue to evolve and be competitive? Or will they succumb to the next version of themselves?
-Preston McClellan
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