Montague, Ryan Launch Shop
http://www.adweek.com/aw/content_display/news/agency/e3i188fd3103facd85e5dcfa5b8be8aed3a
Original author: Andrew McMains
http://www.adweek.com/aw/content_display/news/agency/e3i188fd3103facd85e5dcfa5b8be8aed3a
Original author: Andrew McMains
Rosemarie Ryan and Ty Montague have started their own agency, after parting ways with JWT, the largest US agency network. This article interest me because agencies are something that impact the world of public relations in a very large way.
In fact, these days, agencies seem to be taking over a large portion of the public relations business. Agencies are always evolving, and this is a perfect example. People are different, and people's creative visions often clash.
In the world of public relations, people often have two options: fall in line, or start your own. Montague and Ryan have decided to open up their own show now, so that they can have their own creative visions and do projects their own way. It will be interesting to see if the former executives of the largest U.S. agency can build their newest endeavor into a competitor in the agency world.
In fact, these days, agencies seem to be taking over a large portion of the public relations business. Agencies are always evolving, and this is a perfect example. People are different, and people's creative visions often clash.
In the world of public relations, people often have two options: fall in line, or start your own. Montague and Ryan have decided to open up their own show now, so that they can have their own creative visions and do projects their own way. It will be interesting to see if the former executives of the largest U.S. agency can build their newest endeavor into a competitor in the agency world.
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